Marie claire
Managing Editor
2017 to 2020
Responsibilities
Managed editorial, art and production staff of 20+ people, from daily operations and employee relations to New York Fashion Week planning and international reprints.
Liaised with advertising and marketing teams to ensure that native content is on-brand and ad placement is free of collusion.
Worked with corporate departments to monitor and manage brand-level costs, legal matters, licensing and staffing.
Helped manage integrated workflow for print and digital content creation.
Wrote and built SEO articles for marieclaire.com on proprietary Hearst content management system. (Click here for digital pieces.)
Accomplishments
Delivered my first September Issue to the printer on time and on budget!
Transitioned production schedule and systems to accommodate hubbing of photo and beauty teams.
Kept costs in check and hit deadlines, despite a shrinking resource pool.
LUMINA Media
Vice President of Content
2016 to 2017
Responsibilities
Determined editorial strategy for and managed editors of 10 enthusiast publications and one business-to-business title (Catster, Dogster, Dogs In Review, Hobby Farms, Chickens, Horse Illustrated, Young Rider, Motorcycle Consumer News, Auto Restorer, Reptiles, Veterinary Practice News) and their related annuals and special interest publications.
Oversaw art department in matters of design and photography.
Worked closely with sales team on integrated and sponsorship opportunities.
Partnered up with distribution and subscription departments on data analysis and strategy in order to increase circulation.
Set and managed budgets for all publications.
Bridged the gap between print and digital editorial.
Accomplishments
Spearheaded a soup-to-nuts redesign of Horse Illustrated to elevate brand and attract more readers. Photos were made bigger, better and bolder. Page designs were cleaner. Editorial was better organized and included more lifestyle coverage. The first cover of the redesign was a finalist for 2016 ASME cover of the year.
Revived previously-published content to create special interest publications (Best of Urban Farm and Best of Hobby Farms Holiday) that looked fresh and sophisticated.
From my first day, I focused on elevating the brands. I pushed my team to always produce the best possible products and encouraged creative problem solving when resources seemed limited. As a result, covers were striking and more compelling, edits were tighter and packages were more reader-friendly with multiple entry points.
Maternity Leave | 2015 TO 2016
SAY MEDIA
EXECUTIVE EDITORIAL DIRECTOR
2014 TO 2015
Responsibilities
Managed editors-in-chief of eight digital magazines (Remodelista, Gardenista, xoJane, xoVain, Biography, LifetimeMoms, ReadWrite and NotImpossibleNow) with combined 46 million monthly page views.
Advised EICs and executives on matters of editorial content, strategy and operations with the goal of increasing page views.
Worked with editors and content marketing team on native advertising campaigns to ensure proper execution.
Accomplishments
Created a shared-services team that focused on audience development and social strategy for all the brands; increased page views a cumulative 28% year-over-year by optimizing SEO and SEM, partnerships and presence on social platforms.
Transitioned editorial operations and CMS of Biography and LifetimeMoms from A&E Networks to Say Media; increased combined page views by about 75% year-over-year for an average monthly of 25 million.
Spearheaded cross-functional cooperation with product, engineering and editorial teams to improve UX and UI on proprietary Tempest platform.
Led a deep dive into SEO analysis to mitigate and decrease loss of traffic after platform migration of in-house and client brands from approximately -50% to -10%.
Condé Nast Traveler
Director of Editorial development & Operations
2013 to 2014
Responsibilities
Was part of leadership team brought in by editor-in-chief Pilar Guzmán to rebrand storied title.
Oversaw tablet, mobile and web initiatives and was charged with maximizing SEO for all aspects of brand development.
Served as liaison between edit and advertising to aid in monetization of content.
Collaborated with product manager on development of CNT website on new proprietary CMS for Condé Nast.
Worked with corporate departments to monitor and manage brand-level costs, legal matters, staffing and circulation.
Accomplishments
Along with editor-in-chief and executive team, established new editorial strategy. (Reimagined brand was named to Ad Age's “A-List” in Q4 of 2014.)
Spearheaded industry-lauded redesign of print publication by handling day-to-day progress of creative consultants and working with EIC on timely and constructive feedback.
Streamlined operations by overseeing massive staff overhaul and eliminating freelance contributors who were no longer producing quality content and signing on new ones with more relevant points of view and established followings.
Decreased overhead by re-evaluating multi-million-dollar manuscript and photography inventories.
Brides
Executive Managing EditoR 2012 TO 2013
MANAGING EDITOR
2009 TO 2012
Responsibilities
Brought on to oversee transition of editorial budget and production schedule for Condé Nast publication with newly increased frequency.
Worked with brides.com team on optimizing and programming content for greatest audience appeal and oversaw web budget.
Managed editorial, art and production staff of 35+ people, from daily operations to employee relations.
Worked on content syndication, partnerships, full media integration and product licensing deals to ensure that all were on-brand.
Managed flow of copy and art between print, web and digital editions.
Liaised with advertising and marketing teams to ensure that campaigns were on-brand and remained free of collusion.
Worked with corporate departments to monitor and manage brand-level costs, legal matters, staffing and circulation.
Accomplishments
Led transitions of two editors-in-chief and was only executive to be retained throughout the regime changes.
With each new EIC, helped to develop and execute new content strategy.
Spearheaded editorial participation in multi-million-dollar “Brides Live Wedding” program online, in print and on-site, working closely with advertising and marketing teams.
Transitioned brand from bi-monthly publication to monthly by increasing productivity and staffing and by improving efficiencies in scheduling.
Expanded million-dollar product licensing deal with Michael's stores.
Led production of groundbreaking digital editions on Adobe platform, including Condé Nast's first user-controlled 360-degree covers. Also, worked closely with consumer marketing to acquire new customers.
Established fully integrated production of web, print and tablet editions by streamlining operations and eliminating redundancies.
Cookie
Managing Editor
2005 TO 2009
Responsibilities
Managed staff of 30+ people, editorial budget and production schedule of Condé Nast’s lifestyle magazine for parents from launch forward.
Worked with public relations to increase brand awareness.
Liaised with advertising and marketing teams to ensure that campaigns were on-brand and remained free of collusion.
Worked with corporate departments to monitor and manage brand-level costs, legal matters, staffing and circulation.
Accomplishments
Created a beloved brand unlike any other at the time: a sophisticated and honest take on parenthood. (Ad Age named Cookie magazine launch of the year in 2007.)
As part of team of founding editors, established voice and editorial strategy.
Developed, produced and packaged stories with strong reader service and a strong style point of view.
When needed, dove in to produce photo shoots (click here to check one out), write copy and captions, and call in favors to gain access to design celebrities and products.
Led development of magazine’s website, from monthly uploads to strategic planning, partnerships and full media integration. Wrote weekly blog using Condé Nast’s unique CMS (Moveable Type). Click here to read column.
REAL SIMPLE | HOME EDITOR | 2002 TO 2005
Home|Style Magazine | senior interiors editor | 2001 TO 2002
ONE MEDIA | Home/Interiors editor | 2000 TO 2001
oxygen media | associate producer | 1999 TO 2000
condé Nast House & Garden |editorial assistant, Design Associate, assistant editor | 1996 to 1999
Education & Skills
Washington & Lee University Lexington, VA. Bachelor of Arts in Journalism.
St. Anne's College Summer Program, Oxford University Oxford, UK.
Proficient in Google Analytics, various proprietary CMS including Tempest and TeamSite, WordPress, SEO, K4, InDesign, InCopy, Photoshop, Keynote, MS Office (Outlook, Word, Excel, PowerPoint).