I build best-of-class brands & lead talented creative teams.

I’ve spent my 20-year career at companies in start-up or rebranding mode, and cut my teeth at both iconic publishing houses and digital media upstarts. I have worked as part of executive teams to determine branding strategy, set tone, create and streamline systems, and hire and manage talent.

I also possess the rare ability to keep the trains running at a steady clip, deftly managing stakeholders from different departments and making tough but critical decisions with the right balance of clarity and diplomacy, all without ever losing sight of brand mission, performance analytics or staff morale. It is a management skill that helps me to get the most out of creative personalities, helping them to translate brand concepts into editorial execution that is in line with business goals. I combine the creative spirit, expert storytelling and producing knowledge of an editor with the strategic thinking and big-picture vision of a business executive who delivers results. 

My Instagram, Pinterest and Facebook accounts reveal my love for my two children (Benicio and Beatrix), food, stationery, movies, T.V., design, road trips, videos of kids being silly and Gen X pop culture references. I'm very lucky to have spent my career covering the lifestyle subjects that bring me personal joy every day.